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That's because if the PDF is not saved properly the artwork will be a crazy mess of clipping masks, clipping groups and sliced and diced images when it is placed into Adobe Illustrator. What's also bad is if the vector artwork has a lot of gradients, transparency effects or other application/plug-in specific bells and whistles. It's common for clients to try sending the first JPEG or PNG they find of the company logo when we request vector-based artwork they'll often place the same pixel-based image into a PDF container and submit that. That's no big deal as long as the artwork is vector-based. Most of the time the PDF contains little more than a logo with solid colors. I get a lot of PDFs as customer provided art files for use in sign designs. But that can open up a whole other can of worms if someone on the other end is using a different version of Illustrator, importing the file into a different graphics program and/or jumping across different computing platforms. Otherwise you have to include the fonts with the file (or embed them in the file if the graphics program has that feature).
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If the artwork that's being sent in PDF is simple (like if it's just a logo), I recommend converting the type to outlines. A few key options are checked in the dialog box, the biggest being "Preserve Illustrator Editing Capabilities." Any other setting can create quite a mess when the PDF is opened. I think the moral to the story is using the "Illustrator Default" setting for saving PDFs if the content will be brought into Adobe Illustrator (or InDesign) on another computer.