While the video summarized the do’s and don’ts of salad making well, there weren’t any recipes or follow ups.Ī repurposed video of the same was released in January 2018, with a number of added salad recipes, thus, catering to the need of those who wish to implement the tips on how to make a salad that doesn’t suck with actual recipes. In 2016, Tasty made a video titled, How To Make A Salad That Doesn’t Suck, which received, over 5 lac views on YouTube. When leveraging a trend, think about how can you make relevant and contextual for your audience.Īlso Read: Nisha Madhulika shares the success recipe of food blogging Takeaway: Not only both the video target different kinds of audiences but also, kept the buzz and momentum around the Japanese cheesecake going on their platform as the dish went on to become a worldwide rage. The second format, where Tasty used the same video was a comparison of American & Japanese cheesecakes. One format included featuring original footage of the Cheesecake from Japan, the second part begun with a CTA (call to action) of here how it is you can make it at home. Obviously, Tasty released a video of how can that cake be made at home, but, later repurposed it into various formats. One of the most memorable examples for me being the jiggly, fluffy Japanese Cheesecake! A globally loved dish that anyone and everyone wanted to get their hands on. Yes, that’s just Pinterest!Ī number of local delicacies became a global rage and BuzzFeed was quick to latch on to many of them. Keep a handy list of your best and evergreen content, it has the potential of becoming the face of your blog.įood is one of the most sort after online content genres and even though it doesn’t need any statistic to validate the same, here it is – 100 million food boards exist on Pinterest. Takeaway: Tasty took the best of their content and compiled it one relatable video speaking to the viewers through their language. Now, why do I call this a trailer? The video is a stitched snapshot of some of the best recipes to have ever been featured by Tasty further, it covers the various kinds of content they cater to – all packaged in a snackible format, making it the ultimate teaser to their food channel.
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Here’s how.Ī couple of months ago, Tasty re-shared a video they created back in 2017, titled, 7 stages of diet. The food content creator has managed to cater to various audiences through one piece. While repurposing text content has been the trick of the trade for a while now, re-purposing video content without making it appear repetitive is rather new. There are a lot more reasons as to why one should re-purpose content, but, for now coming back to Tasty.
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How BuzzFeed managed to crack the right amount of video speed just the right amount of forward effect – slow enough that you don’t miss out on any details, fast enough that you don’t get bored.
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But, not for their recipes – my tryst with Tasty has been rather technical. In my mind-numbing hunt for food videos I landed up on Tasty and there has been turning back since then. My one sided love for BuzzFeed’s food channel Tasty began when I signed up for an excruciating diet plan, but that story is for another day. But hey, you might learn a thing or two about repurposing content. Cautionary warning: this article might make you very, very hungry.